Werbooz
SOFTWARE & DIGITAL GROWTH AGENCY

Prepared for Lalit, Himalaya Yoga Valley — yogagoaindia.com

A growth practice built for every program you teach, not one generic yoga site.

Your 100hr, 200hr, 300hr, Hybrid 200hr, Retreats, Immersions and Asana Immersion each attract a different seeker at a different stage of their journey. This proposal treats them that way, with depth, sequencing and a clear priority on the batches filling up soonest.

The Ecosystem

Seven programs. Seven different searches. One strategy that respects both.

A person googling a weekend Asana Immersion is not the same person comparing 200hr and 300hr certifications. We map and optimize each profile on its own terms, so every page speaks to the exact seeker it needs to convert.

100hr
Entry certification
200hr
Core certification
300hr
Advanced certification
Hybrid 200hr
Online + in-person
Retreat
Short-stay experience
Immersion
Deep-dive practice
Asana Immersion
Posture-focused

Where We Start

We prioritize the pages that create value first, not the pages that are easiest.

OctNext 200hr Batch
First Priority

Your October 200hr Teacher Training gets our full attention from day one.

Rankings only matter if they arrive before the seats fill up. We audit, optimize and push visibility for this page immediately, so it captures search demand while the batch is still open, not after. Every other program then follows in sequence, based on its own upcoming dates.

Before We Plan Anything

Detailed competitor research, so every recommendation is grounded in what actually wins in your market.

We identify the sites currently outranking you for each program, reverse engineer their content depth and keyword targeting, study their backlink profiles for gaps we can close faster, and benchmark their visibility in AI search tools. This research becomes the foundation for the entire strategy below, not a formality tucked at the end.

Scope of Work

Six disciplines, working as one system.

01

Technical SEO

  • Full technical audit, speed and Core Web Vitals
  • Broken links, redirects, duplicate content fixes
  • Schema for Course, Event, FAQ and Review types
  • Sitemap, robots.txt and crawl budget cleanup
02

On-Page SEO

  • Titles and descriptions per program page
  • Content depth for every profile, not a blended page
  • Internal linking across related programs
  • Cleanup of outdated dates and booking conflicts
03

Keyword Research

  • Separate keyword sets per program category
  • Intent mapping across ten target geographies
  • Long-tail targeting for niche searches
  • Monthly rank tracking
04

AEO

  • Content structured to directly answer real questions
  • FAQ schema built for voice and answer engines
  • Optimized for zero-click visibility
05

GEO

  • Content shaped to be cited by AI Overviews, ChatGPT, Perplexity, Gemini
  • Authoritative, fact-dense pages these engines prefer
  • Consistent entity signals across the web
06

Backlink Building

  • High-authority links from yoga, wellness and travel sites
  • Guest posts and retreat directory listings
  • Broken link building and gap analysis
  • Monthly backlink quality reporting

How We Work

One approved strategy. Then we execute it, in order.

Once this proposal is approved, we design the complete roadmap, sequencing every program by its real batch dates, starting with October, then expanding depth across the rest. Nothing gets worked on outside that plan.

Month 1

Foundation and research

Technical audit, competitor research, keyword mapping, and full optimization of the October 200hr page first.

Month 2

Depth and expansion

On-page work across every remaining program, AEO structuring, and backlink outreach begins in earnest.

Month 3

Authority and AI visibility

GEO optimization, continued backlink growth, and a full reporting review of rankings and traffic gained.

Investment

One package. No line items to negotiate over.

Rs. 1,20,000
Complete Package, Three Months

In the first three months we focus on showing clear results. If it works for you, we grow the engagement and increase the value from there.

Payment terms: 100% advance to begin work.

Why This Works For You

We are not starting from zero on your account.

No ramp-up time

We already know your site, your audience and your booking flow from our existing work together.

Target markets defined

We will build rankings across UK, Ireland, Germany, Switzerland, Australia, Austria, USA, Canada, Japan and New Zealand — the markets that matter for your programs.

Stronger AI search presence

AI-driven search is becoming a real discovery channel for wellness seekers. We structure your content so your programs show up there as that behaviour grows.

Next Steps

Three steps between here and October.

Review and approve this proposal.

Advance invoice raised, 100% of the package fee, before work begins.

Strategy kicks off immediately, starting with the October 200hr page.